Skyrocket Your Product Discoverability
Selling on Amazon can feel crowded. Millions of products compete for attention every day. But smart Amazon FBA sellers know one thing: discoverability is the real battle. If people can’t see your listing, they can’t buy from you.
With Amazon FBA managing storage, packing, and delivery, that’s the effortless bit. Getting eyes on your product? That takes work. These 10 strategies help Amazon FBA sellers stand out without tricks or shortcuts.
1. Nail Your Product Title
Your title leads the way on Amazon. Optimize all 200 characters to boost visibility and clicks.
Include:
- Brand name
- Product name
- Key features (size, color, material, quantity)
- Main benefit
Example:
Simple Life Stainless Steel Water Bottle – 32 oz, Double Wall, Leak Proof, BPA Free – Keeps Drinks Cold 24 Hours
Avoid stuffing keywords. Amazon penalizes unreadable titles. Write for humans first.
An Amazon FBA seller who fixed messy titles saw click-through rates jump 40% in two weeks.
2. Write Bullet Points That Sell
Buyers scan. They don’t read paragraphs.
Use five bullets. Each one answers a question:
- What does it do?
- Who is it for?
- How is it better?
- What’s included?
- Why trust it?
Bad bullet:
“Durable construction”
Good bullet:
✓ Built with 18/8 food-grade stainless steel – won’t rust or retain odors
Amazon FBA sellers who rewrote bullets like this often double conversion rates.
3. Use High-Quality Images
Photos matter more than words.
You need at least seven images:
- Main image (white background, 1000px+ on longest side)
- Lifestyle shot (in use)
- Close-up of texture/material
- Size comparison
- Packaging
- Infographic of features
- Before/after or comparison
One Amazon FBA seller added a video demo. Sales went up 25% in a month.
4. Pick the Right Keywords
Keyword research isn’t guesswork.
Start with your main term. For a yoga mat: “yoga mat”
Then find long-tail versions:
- thick yoga mat for bad knees
- non slip yoga mat extra long
- eco friendly yoga mat 6mm
Use tools like Helium 10 or Jungle Scout. Look for 200–1000 monthly searches with low competition.
Place top keywords in:
- Title
- Bullets
- Backend search terms (hidden field in Seller Central)
Never repeat the same phrase. Amazon ignores duplicates.
A new Amazon FBA seller added 15 backend terms. Impressions rose 60% in 30 days.
5. Price to Win the Buy Box
Most sales come from the Buy Box. Is the price too high? You lose it.
Check competitors daily. Use repricing tools like BuyBoxBuddy or Keepa.
But don’t race to the bottom. Price slightly below similar-rated items. Add value with bundles or bonuses.
One Amazon fulfillment service user bundled a carry strap with a yoga mat. They won the Buy Box 80% of the time.
6. Get Early Reviews (The Right Way)
Reviews build trust. New listings start at zero. That hurts.
Ask buyers politely after delivery. Use Amazon’s “Request a Review” button in Seller Central. Do this 5–10 days after shipping.
Never offer free products for reviews. That breaks Amazon’s rules.
An Amazon FBA seller sent 200 review requests. 42 buyers left feedback. Conversion rate climbed from 3% to 8%.
7. Run Sponsored Product Ads (Start Small)
PPC drives traffic fast. But it costs money.
Start with automatic campaigns. Let Amazon find keywords. After two weeks, check the search term report.
Move winning terms to manual campaigns. Pause the rest.
Set a daily budget of $10–$20. Bid low (30–50 cents). Focus on ACoS under 30%.
One Amazon FBA seller spent $300 in month one. They made $1,200 in profit. The ad kept running.
8. Optimize for Mobile
Over 60% of Amazon traffic is mobile.
Test your listing on a phone. Can you read the title? Do images load fast? Are bullets short?
Use line breaks in bullets. Keep sentences under 15 words.
A simple mobile fix helped an Amazon fulfillment service client boost mobile conversions by 35%.
9. Launch with Momentum
New products need a push.
Use these launch tactics:
- Run a 20–30% discount for 3–5 days
- Drive external traffic (Facebook groups, email list, Reddit)
- Give away 10–20 units to early buyers (via Amazon’s Early Reviewer Program or legit giveaways)
Goal: 10–20 sales in the first week.
Velocity matters. Amazon rewards fast movers with better ranking.
An Amazon FBA seller used a Lightning Deal on day one. They hit page one in 48 hours.
10. Use A+ Content (If You’re Brand Registered)
A+ Content replaces plain descriptions with images, charts, and text blocks.
It’s free for brand-registered sellers.
Include:
- Brand story
- Comparison chart
- How-to guide
- FAQ
Listings with A+ Content convert 5–10% better on average.
One Amazon fulfillment service user added a comparison table. Average order value rose 18%.
Success isn’t set-it-and-forget-it.
Check these every Monday:
- Search term report (ads)
- Business Reports (sales, sessions)
- Buy Box percentage
- Review count
Fix what’s broken. Double down on what works.
An Amazon FBA seller who reviewed data weekly outgrew competitors who checked monthly.
Putting It All Together
Here’s a 30-day plan for any Amazon FBA seller:
Week 1:
- Fix title, bullets, images
- Add 7 photos + 1 video
- Research 50 keywords, pick 7 long-tail
Week 2:
- Fill backend search terms
- Request reviews from past orders
- Launch auto PPC campaign ($10/day)
Week 3:
- Start manual PPC with top terms
- Add A+ Content (if eligible)
- Run 25% discount for 3 days
Week 4:
- Check Buy Box win rate
- Tweak price or bundle
- Ask for 50 more reviews
Repeat. Refine. Grow.
Final Thought
Amazon FBA removes logistics headaches. But discoverability? That’s on you.
You don’t need a huge budget. You need consistency.
One listing at a time. One tweak at a time.
Start with your worst-performing product. Apply these 10 steps. Watch what happens.
Most Amazon FBA sellers quit too early. The ones who stick around — and keep improving — win.
